Business Strategies of PriceWaterhouseCoopers Term Paper

Business Strategies of PriceWaterhouseCoopers - Term Paper Example The researcher states that the main mission of PwC is to support and stimulate excellence in the realm of education with a special emphasis on higher education and also for the preparation for a career in professional services. The principal objective of PwC today, is to establish itself highly in the area of professional services by catering to the related needs of the various market segments. The firm works towards maximizing the overall effectiveness of an organization. PwC assists its network of clients by responding with alacrity to the opportunities by taking upon strategic initiatives that are both forward-looking and also enable the organizations to retain its competitive edge. The key proposition of the company for its clients is â€Å"strategy as execution† which refers to the creation of a pragmatic strategy aimed at execution right from the point of the design of the strategy. This essay discusses how in order to realize this, firm adopts a collaborative approach f iguring out the ‘how’ and ‘what’ relating to strategy execution right from the beginning. The firm addresses various agendas of the CEO or the Board, starting from a health check of the strategy to its deployment. The firm’s network of strategic growth market works towards serving the evolving needs and unique challenges faced by fastest growing companies across the globe. The firm works towards making a difference by adapting its resources, capabilities and experience as per the requirements of the business.

Women’s Health Policy in Australia

Women’s Health Policy in Australia Introduction: Women’s health policy in Australia was realised in the year 1989.policy was introduced taking into account the well-being of all the Australian women and being committed to provide them with better health care facility. Approach has been to provide the priorities to two things significantly-one was to address current and future health whereas the other focuses on structure of fundamental ways by which the society impacts the women’s health. However, after the revising of the policy in the year 2010, the policy has still certain limitations. Despite of the significant change made by the Australian Government in the women’s health policy, the major challenges that the policy was facing is to address the inequalities, persisting between the women in Australia especially the Aboriginal and Torres Strait Islander women, encounter particularly more terrible health than the overall public (National Women’s Health Policy 2010, 2015). A scope of socially built dete rminants can affect in light of the capacity of a few gatherings of Australian women to get to the assets expected to keep up great health. A key continuous health test is to address these disparities. Some health issues, for instance, danger variables, for example, heftiness and psychological well-being especially nervousness and melancholy have ended up expanding issues for women in the course of the most recent two decades. Challenges in the National Health Policy of Australia: National health policy in Australia should concentrate more on gender equality as it has failed to do that in past few years. Moreover, the women population, which includes Aboriginal and Torres Islander women (ATSI), women of culturally, and linguistically background, socio-economically disadvantaged women, women from rural and remote areas, older women and those women who live alone in residential aged care facilities have been facing major challenges in the health concerns, which the government has also failed in achievement (National Women’s Health Policy 2010, 2015). The policy also overlooked to address the issue of health inequalities and Socio Economic disadvantage. The major concerns, which the policy overlooks, are: Anticipation of ceaseless maladies through the control of danger variables; focusing on perpetual ailment, for example, cardiovascular sickness, diabetes and growth, and additionally hazard components, for example, heftiness, sustenance, physical latency, liquor and tobacco utilization. The approach likewise supports a clearer comprehension of the connection of women’s lives, including the obstructions that forestall women taking up healthier way of life practices. Emotional wellness and health; focusing on nervousness, sadness and suicide. Sexual and conceptive health; focusing on access to data and administrations identifying with sexual health, regenerative health, safe sex works on, screening and maternal health. The significance of the health of moms preceding origination, amid pregnancy and in the post-natal period can have a significant and long haul affect all alone health and that of their youngsters. Sound maturing; focusing on muscular-skeletal conditions, inability and dementia. The approach highlights that the social, monetary and ecological conditions under which women live and age can influence their experience of maturity. In expansive measure, a hefty portion of the late state exercises has served to enhance access. In the range of health scope, states have made critical advances. States have been on the front line of an extensive variety of protection commands that have served to give guaranteed women in some states scope for contraceptives, direct access to OB/GYNs without a referral, and compulsory scope of a wide scope of key screening administrations of significance to women all through their lifespans (Service, 2015). Most low-pay pregnant women are qualified for pre-birth care scope under Medicaid and numerous states have exploited more prominent government adaptability to widen Medicaid qualification principles that permit more low-salary folks to fit the bill for scope. Medicaid has additionally been utilized as an critical vehicle to enhance access to family arranging administrations for low-salary women in numerous states; and another government law gives expresses the chance to expand scop e to uninsured low-salary women with bosom or cervical disease. It likewise gives noteworthy monetary security to women who are seniors or have inabilities. Health protection scope is a basic consider making human services moderate and open to women. Among the 97 million women ages 19 to 64 dwelling in the U.S., most had some type of scope in 2013. Then again, crevices in private division and freely supported projects left more than one in six women uninsured. This factsheet surveys significant wellsprings of scope for women dwelling in the U.S. in 2013 (the latest year that information is accessible from the US Bureau of the Census), for the year preceding, the Affordable Care Acts (ACAs) significant scope extension and talks about the feasible changes and effect of the law on women’s scope in future years. Policymaking: In June 1987, the Minister for Community Services and Health, Dr Neal Blewett, selected a Special Adviser, Ms Liza Newby, to coordinate the advancement of a National Womens Health Policy. In October of that year, the Australian Health Ministers Advisory Chamber (AHMAC) secured a Subcommittee on Women and Health to report to it and to the Australian Health Ministers Conference (AHMC) on matters influencing the health of women. The Commonwealth, State, Territory and non-government individuals from the Subcommittee worked with the Special Adviser to build up the arrangement. In February 1988 Womens health: a structure for change. A talk paper for group remark and reaction was issued. The paper laid out a structure for change, and based on health concerns needs, which women had recognized in different State arrangement surveys, conferences, meetings and exploration. However, the common opinion or purview from all the categories of women was avoided, which could have been included in the policymaking. That would have helped the policy to be more effective and would have been more effective with overall aspects and conditions of women in all the aspects (Womens health, 2015). The report of the Better Health Commission (1986) and the consequent Health for all Australians report embraced to the Australian Health Pastors (1988) underscore the need to change disparities in health status and in access to health administrations by the socially and monetarily impeded. The meetings on the National Plan for Women recognized women’s health and women’s entrance to health administrations as a significant issue for women and of considerably more noteworthy concern to Aboriginal, ethnic and confined women. Noteworthy change in the health of women needs an agreeable also, composed approach by Commonwealth, State and Territory governments, open and private health administrations, proficient and union associations, and the group (Armstrong, Gillespie, Leeder, Rubin, Russell, 2007). Contents of the policy: The Womens Health Policy is in view of a comprehension of health inside a social connection as accentuated by the World Health Association and supported by the Australian Government in its national strategy Health for all Australians. This perspective perceives that (NATIONAL WOMENS HEALTH POLICY, 2011): Health is controlled by a wide scope of social, ecological, financial and natural elements; Contrasts in health status and health results are connected to sexual orientation, age, financial status, ethnicity, incapacity, area and environment; Health advancement, ailment anticipation, value of access to suitable and moderate administrations, and reinforcing the essential health awareness framework are important, alongside high quality disease treatment administrations; and Data, discussion and group advancement are vital components of the health methodology. Women’s health strategy must envelop the greater part of a woman’s lifespan, furthermore, mirror women’s different parts in Australian culture, not simply their conceptive part. Women’s health strategy must plan to advance investment that is more prominent by women in choice making about health administrations and health strategy, as both shoppers and suppliers. Women’s health strategy must perceive women’s rights, as health care buyers, to be treated with poise in a domain, which accommodates security, educated assent and secrecy. Women’s health approach must recognize that educated choices about health and human services require available data, which is properly focused for diverse financial, instructive and social gatherings. Women’s health approach must be in view of precise information and exploration concerning women’s health, women’s perspectives about health, also, procedures which most adequately address women’s health needs. Components of the National Womens Health Policy: The suggestions for executing the National Womens Health Arrangement are taking into account the five need activity ranges that were affirmed by women in the conferences and entries. They moreover adjust to universal and national health strategy methods of insight, activities and needs. In the Policy report the destinations and coveted results for every activity range are expressed, and bolstered by the suggestions and proposed usage approaches (Cox, 2010). The National Womens Health Policy suggestions incorporate recommendations for: A National Womens Health Program; and Activity in different projects or in different parts directed by the Region, States and Territories. The National Womens Health Program (NWHP) is proposed for a starting five-year period as a Commonwealth-State-Territory cost imparted system. Subsidizing suggestions identify with the need regions for activity with an accentuation on the recognized health issues for women. Activity in different projects or parts is notwithstanding the suggestions for subsidizing under the National Womens Health Program. These further suggestions of the National Womens Health Policy are for advancement and execution inside States, Domains and the Commonwealth to attain to both short and long haul enhancements in health administrations for women. Various these suggestions oblige another approach, and not so much more financing (NATIONAL WOMENS HEALTH POLICY, 2011). Synopsis of proposals in need zones for activity Need territory no.1: Improvements in health administrations for women NWHP financing proposals are proposed for undertakings to: add to a system of imaginative group based and controlled administrations and extraordinary projects in doctors facilities which address some then again the majority of a scope of distinguished issues. Samples could incorporate enlisting a multidisciplinary group to give data, administrations and exercises identifying with menopause for either non-English talking women or women from non-English talking foundations or to give directing backing to female exploited people of viciousness; Research extended parts for medicinal services experts and their compensation, for example, different options for charge for-administration; secure quality confirmation guidelines and results in discussion with women in different ranges, for example, healing centre and group maternity administrations and break and bolster administrations for women as carers; create nearby women’s health arrangements in view of a composed essential human services approach. The extra suggestions identify with the exceptional needs of country women, carers, young women, more seasoned women, women at work, Aboriginal women, NESB women, and women with handicaps, enhanced participation between parts which have an influence on health; the privileges of clients of health and related administrations and issues of educated assent; sex issues and roughness; the proceeded with execution of disease avoidance and health advancement crusades and the improvement of new approaches. Need range no.2: Provision of health data for women. NWHP financing suggestions are proposed for ventures to: add to a women’s health data method, especially for distraught gatherings of women, in distinguishment of the requirement for social and phonetic affectability in materials; plan, distribute and appropriate data and training materials concentrating on concurred need regions. Themes may incorporate choices for ripeness control, pregnancy and postnatal wretchedness, incontinence, and the proper utilization of meds; distinguish need regions and impalement women’s health training furthermore, avoidance crusades which would utilize radio, TV, ethnic and women’s print media, social insurance suppliers, health focuses, schools and working environments; create bundles for consideration in self-improvement program for young women and young men on women’s health issues of pertinence to youngsters, to incorporate issues, for example, sexuality, viciousness, and a positive mental self-portrait; assemble women’s health workshops biennially. Extra suggestions identify with enhancing and growing current data procurement and dispersal, adding to a national health interpretation administration, supporting current activities on aggressive behavior at home, activities to build women’s comprehension of whats more, support in medicinal services exploration, and successful trade of data crosswise over government divisions (Women’s Health Insurance Coverage, 2015). Need territory no.3: Research and information gathering on women’s health NWHP financing proposals are proposed to: -bolster various particular examination extends in key territories such As similar levels of medicinal intercession, egg. Caesarean area, hysterectomy, sedative medicine rates; assessment trials of intercessions in essential consideration settings which add to enhanced health results for women; and extended assessment of current screening for breast and cervical tumours and the needs of carers; bolster social research in women’s health. Samples of points Proposed incorporate sexual ill-use and long haul psychological well-being, anticipation of incontinence, over medicalization of typical life occasions and life stresses, and conventional methods for watching over more established Aboriginal women; build up an arrangement of health status markers which are delicate to women’s health issues; and -survey health enactment. Extra suggestions identify with analysing existing health exploration subsidizing sources with a perspective to expanding stipends relating to women’s health issues; creating and utilizing proper women’s health markers; more extensive investigation of existing and new information; and Utilizing different overviews to upgrade comprehension of health issues and the consideration of sexual orientation data in all information bases. Need region no. 4: Womens investment in choice making on health NWHP subsidizing proposals are proposed to: backing women’s health associations; -urge women to take part in health administrations choice -making by creating model mindfulness bundles and creative ventures; and -enhance job value in the health workforce. Extra suggestions identify with expanding women’s cooperation in choice making as specialists; as individuals from choice making sheets and councils; as customers; and in arrangement, program whats more, research at all levels. It has additionally been prescribed to build or extend women’s health or proportionate units. Need zone no.5: Training and instruction for compelling health care NWHP subsidizing suggestions are proposed to: proceed with instruction in women’s health though health could not care fewer experts. Extra suggestions identify with including modules and courses on women’s health in undergrad and postgraduate curricula for all health experts; contact by instructive organizations with health experts and customers in creating courses; curricula also, modules; including a scope of handy encounters (Womens Policy, Research Resource Links, 2015). This include the dynamic interest and educated assent of women, counting in group settings in the preparation of restorative specialists; creating a joint working gathering to create composed national systems in health proficient tertiary preparing for women for combination into the National Plan of Action on Women in Education; Further advancement of proceeding instruction for essential health awareness labourers, carers and unpaid labourers. Conclusion: The extent of state-level approaches influencing women’s entrance to human services is truly broad. States have been on the cutting edge of a extensive variety of protection commands that have served to give protected women in some states scope for contraceptives, direct access to OB/GYNs without a referral, and required scope of a wide scope of key screening administrations of significance to women all through their lifespans Likewise, there has been some key enactment at the state level that has brought about confined access to specific administrations, and in different ranges that are vital for women, there has been restricted activity. For instance, access to foetus removal administrations has been progressively restricted by arrangements that force holding up periods, oppressive regulations on premature birth suppliers, and confinements on teenager access without parental assent. Likewise, in numerous imperative ranges, for example, encouraging access to crisis contraception on the other hand commands on critical screening administrations for normal diseases, for example, chlamydia, states have been generally dormant. Subsequently, access to human services administrations is still dangerous for some women in the United States. Bibliography NATIONAL WOMENS HEALTH POLICY. (2011, Feb 7). Retrieved from http://www.health.gov.au/internet/publications/publishing.nsf/Content/womens-health-policy-toc~womens-health-policy-es National Women’s Health Policy 2010. (2015, Apr 11). Retrieved from https://www.health.gov.au/internet/main/publishing.nsf/Content/3BC776B3C331D5EECA257BF0001A8D46/$File/NWHP_access_final.pdf Women’s Health Insurance Coverage. (2015, Apr 11). Retrieved from http://kff.org/womens-health-policy/fact-sheet/womens-health-insurance-coverage-fact-sheet/ Womens health. (2015, Apr 11). Retrieved from http://www.healthdirect.gov.au/womens-health Womens health. (2015, Apr 11). Retrieved from The RACGP Curriculum for Australian General Practice 2011: http://curriculum.racgp.org.au/statements/womens-health/ Womens Policy, Research Resource Links. (2015, Apr 11). Retrieved from http://www.theindex.org.au/WomensPolicyResearchLinks.aspx Armstrong, B. K., Gillespie, J. A., Leeder, S. R., Rubin, G. L., Russell, L. M. (2007). Challenges in health and health care for Australia. Retrieved from https://www.mja.com.au/journal/2007/187/9/challenges-health-and-health-care-australia Cox, D. (2010, Dec 30). Women Critical of new health policy. Retrieved from http://www.smh.com.au/national/women-critical-of-new-government-health-policy-20101229-19aa5.html Family, K. (2003). Women’s Access to Care:A State-Level Analysis of Key Health Policies. Retrieved from https://kaiserfamilyfoundation.files.wordpress.com/2013/01/table-of-contents.pdf Service, A. G. (2015, Apr 11). NATIONAL WOMENS HEALTH POLICY ADVANCING WOMENS HEALTH IN AUSTRALIA. Retrieved from http://awhn.org.au/wp-content/uploads/2015/03/38_NationalWomensHealthPolicysummary.pdf

What is Education? :: Learning Learn Scholastic Essays

What is Education? To really think about what education is, it is practically anything we view it to be. Whether it may be formal or informal schooling, such as learning about the way mobs are run from your uncle, Fat Tony or someone, education is all these things. Of course, growing up I tend to have had this notion that education only involved Math, English, Science, and History, and now as I reflect, I thought about how stupid I was to think that. I know now that education is, and always will be anything we view it to be. I have learned a great deal from my formal schooling, but the education I seem to treasure most are the experiences I learn in life. When I think about all the situations I have been through and having been able to learn something from it is just simply a wonderful thought. I like it best when James Spayde said that the whole world around us is like a big classroom in which we are always constantly learning. In addition, another saying that has also caught my attention was when Mik e Rose said in his article, Lives on the Boundary, "Education is like one culture embracing another (107)." And through these statements, I have come to realize that though the classroom education is important, it seems that learning in your own environment, through experiences and trials, is the most priceless education of all. In the following paragraphs, I will explore the many ways in which education can be anything we view it to be in respect to bell hooks article, Keeping Close to Home: Class and Education, Mike Rose article, Lives on the Boundary, and Jon Spayde's article, Learning in the Key of Life. In bell hooks article, she talks about an essential main point that seems to resonate through her whole article, that point being talks about assimilation. Looking through her eyes and seeing the process of assimilation through them, we can see how she views what education is. Before talking about this whole topic about assimilation, we first need to look at some facts that lead up to the topic at hand. When hooks was given the opportunity to learn at Stanford University, she took the opportunity to do so. The first problem she faced was with her parents. Hooks mother expressed to her that she did not want her to go so far away from home and that the colleges around there were just as good.

Organizational Controls

The Lincoln Company follows a decentralized approach to management. The decentralized approach is when employees participate in setting goals, determining standards of performance, governing quality, and designing control systems. The decision making is not confined to top executives but throughout the organization. The lowest level managers and employees are empowered to make decisions. The employees have added responsibility and they are involved in decision making which results in increased job satisfaction. The responsibility and the authority that goes with it make the job more interesting and provide greater incentive for people to put out their best efforts. The employees of Lincoln Electric Company tasks are precisely defined, and individual employees must exceed strict performance goals to achieve top pay. The Lincoln employee’s organization culture is based on trust, shared control, and an egalitarian spirit. The Lincoln Company has an open door policy. The company has cross functional teams and they are empowered to make decisions, take responsibility for product planning, developing, and marketing. The company openly shares information with the workers throughout the organization about the company’s operations and finances. The Lincoln system was so successful in the United States mainly because of a diverse control approach. Within this company the organizational culture is based on openness, trust, and shared control. As opposed to the hierarchical approach which involves monitoring and influencing employee behavior through extensive use of rules, policies, and written documentation, and the employees communicate with their immediate superior and with their immediate subordinates. The Lincoln Company use of this system gained trust with the workers. The employees can purchase stock, and they owned more than 60% of the stock. The incentive and control system was powerful with incentives that the company offered to employees. This included a no lay off policy, the employees are eligible for annual bonuses, the production workers are paid on a piece rate basis, plus merit pay based on performance. The company had an open door policy and the workers can openly disagree with the manager about pay and other issues. The problem with transporting Lincoln’s control systems to other national cultures because managers in some other countries have more trouble running an open book company because of prevailing attitudes and standards encourage confidentiality and even secrecy concerning financial results. The executives when deciding to expand to different countries may have just concentrated on technology, products, marketing, and control systems, but failed to recognize that the culture of countries may have widely different beliefs, values, and practices. These differences can create stress and anxiety for employees, and these negative emotions affect future performance. Cultural differences should be evaluated during the acquisition process, and Organization Development can be used to smooth the integration of this company to another country. Another helpful tool to make future international manufacturing plants more successful that is being used more often is total quality management. It is a way to implement the decentralized approach to another county. Total quality management uses quality circles and benchmarking as ways to introduce this approach to employees. The organization development will help the company with a culture change which is a major shift in the norms, values, attitudes, and mind set of an organization. It focuses on the human and social aspects of the organization and works to change attitudes and relationships among employees and helps strengthen the organization’s capacity for adaption and renewal. Lincoln Company should not borrow money and pay bonuses to the United States Workers. I think employees would rather have a job, than the company going bankrupt.

Cardava Turon

1. EXECUTIVE SUMMARYIf you happen to visit one of your favorite malls here in the town most especially their supermarkets such as SM Hypermarket, Robinson’s Supermarket and Metro Supermarket, you can notice that they are all selling â€Å"turon†, which they started selling a year or a couple of years ago. Turon an all-time favorite Filipino merienda is starting to boom as a profitable business nowadays as not just the local mall supermarket are into the business of selling â€Å"turon† but to almost every canteen in a university. Let’s not go far by looking at Holy Angel University where almost every canteen is selling all-time favorite turon. That is why; we had come up to present â€Å"Cardava Turon† as our original product for the YEntrepMan Business Plan.â€Å"Cardava Turon† came from the word â€Å"Cardava Banana† which means â€Å"Saba Banana† in the Philippines.Cardava Turon was made possible because of the booming  "turon† business. We’ve thought that selling â€Å"turon† could be a better idea to produce a product that is known and saleable. But because of our innovative mind and ideas, we had thought of ways on how to introduce our product more differently and more uniquely. We will not just produce the common type of turon rather we will produce the future best-selling merienda in town, which every individual will crave and that is Cardava Turon.Cardava Turon is basically turon inspired product but with an exciting twist. As we all know that one of the best businesses to venture into nowadays when it comes to food are the siomai carts. Almost everywhere in the city you can see and buy siomai. Thus, we incorporated the well-known siomai to our product by producing our Cardava Turon in siomai style. Cardava Turon is a turon that looks like a fried siomai. In this case we would have our target market to be thrilled and puzzled by looking the appearance of our Cardava Turon. Fried siomai turon Let’s try it!We’re not done yet! We had not just uniquely and creatively modify the turon into siomai style we had also improved the taste and flavor of our turon,  Cardava Turon Original Flavors.We had come up with three different delicious tastes:1.Banana Classic (Langka) Turon – inspired by our classic turon with langka or jackfruit inside. Let the classic taste of turon give you a different kind of experience by having it in siomai style (bite size) turon. 2.Banana Peanut Turon – Original concept, our delicious siomai style turon with grounded peanut inside that will add kick in every bite. Let the bits of peanut thrilled you as it gives you a different taste from the ordinary turon. 3.Cardava Turon Overload – Another original concept, these Cardava Turon with grounded peanuts, marshmallow, and the classic langka inside will definitely give you the taste that you will really enjoy and crave the moment you taste and try it. All three flavors will definitely give you an experience of eating turon more differently and more deliciously. Cardava Turon is certified DHA. Delicious, Healthy and Affordable. Indulge in every bite! Cardava Turon was styled as siomai not only because we want to attract our markets as siomai does, neither give our customer a twist of something different but because convenience is also our business. We want to give our Cardava Turon lover the convenience that they do not get from the ordinary turon. For the standard size of a turon was 5 to 7 inches that might cause inconvenience to some when eating, thus, we developed our Cardava Turon to be in siomai style so that it would become bite in sizes.This would give a lot of convenience to our market most especially those individual who can’t even consume the standard sized turon. Cardava Turon prices are 15php for four pieces and 30phpfor eight pieces comes in an eco-friendly box. It was price low because our pricing objective i s to penetrate the market as our product is the first of its kind. Extensive marketing strategies are to be expected for the company to gain recognition and familiarity.CARDAVA TURON . . . ANG SARAP! CERTIFIED DHA, DELICIOUS, HEALTHY and AFFORDABLE!INNOVATIVENESS, CONVENIENCE, GREEN MARKETING and FOR YOUR GOOD IS OUR BUSINESS.â€Å"Panlasa’y mananarap sa Cardava Turon!†2. MISSION STATEMENTâ€Å"Healthy Living, Healthy Eating† â€Å"Cardava Turon ang sarap! Panlasa’y siguradong mananarap!† Certified DHA, Delicious, Healthy and AffordableOur tagline which stated above says it all with regards to our mission statement, and that is to bring delightful taste to our consumers by providing them our very delicious delicacy—Cardava Turon. Also as our product is certified DHA, that is delicious, healthy and affordable which makes it even more appealing and attractive to the community. We will not just cater those who are looking for delicious merienda but we will also take into consideration those who are health and price conscious. Thus, our mission is not only to earn profit rather our main mission statement is to bring health and wellness to every individual which will not have to suffer on paying very high prices, enjoying delicious taste that are good for their health.VISION STATEMENTâ€Å"To be the leading and consistently number one on providing delicious, healthy and affordable delicacy—Cardava Turon.†We are envisioning our company to be the leading and consistently number one which provide certified delicious, healthy and affordable delicacy to wherever area we could reach for. This is in line with our statement of bringing health and wellness to all of our consumers. Because we believe that a healthy living is for everybody not just for the fortunate one. Thus, it is our commitment to provide deliciously healthy and affordable Cardava Turon.We will be directed to our company vision to be the leading and n umber one  provider of delightful delicacy.CARDAVA TURON NUTRITIONAL FACTSThere have been different kinds of banana which are known to be rich in potassium and other nutrients. But according to the Doctors of Ministry in Alternative Medicines or DMAM, Cardava (Saba) banana has the highest nutrients present. †¢Cardava has the highest content of nutrients because it has the deepest roots among other banana plants, of which can absorb more nutrients from the soil. †¢Because bananas are rich in potassium, they help the body’s circulatory system deliver oxygen to the brain. †¢Maintains a regular heartbeat and a proper balance of water in the body. †¢Helpful for reducing strokes and regulating blood pressure because of the way it promotes circulatory health.†¢Their abundance of vitamins and minerals, are a great source of natural energy. †¢Bananas are also ideal for eating during that midday lull when you feel tired and sluggish. Instead of drinking caffeine or having a sugary snack, bananas provide a level of energy that lasts longer without the dramatic crash caused by caffeine. †¢Help stop constipation because bananas have a certain type of fiber that helps to restore and maintain regular bowel functions. Bananas are a natural source for lessening the effects of constipation without causing other bowel problems such as diarrhea.†¢The natural ingredients in bananas and their ability to replenish the body’s vitamins make them an ideal way to reduce the effects of a hangover. †¢Bananas can help people who are trying to quit smoking. The B vitamins and other minerals that they contain reduce the physical and psychological effects of nicotine withdrawal. †¢Vitamin B6 can also minimize menstrual pains and regulates over all moods of women. †¢Because of their calming properties, pregnant women often eat bananas to combat their morning sickness. †¢Also help to replenish the body and restore a hea lthy blood glucose level. †¢Help regulate a pregnant woman’s temperature.†¢As a way to prevent and treat ulcers, bananas help reduce the acidity that some foods can leave in the stomach. †¢Help reduce the irritation of the digestive system by leaving a protective coating around the inner walls, making it a natural way to promote intestinal health as well. †¢They are  also a great way to get rid of heartburn. They act as a natural antacid and they quickly soothe the burn.Instead of eating an apple each day for optimum health, the adage should state that a â€Å"banana each day keeps the doctor away†. The banana health benefits far outweigh those of the apple because it has many more vitamins and nutrients than their round counterparts.3. BUSINESS ENVIRONMENT 3.1 National TrendsBasically the only national trend that can hinder the growth of Cardava Turon in the market is when the cardava (saba) banana supplies will be scarce for it is the main ingre dients to our product—Cardava Turon. There are some issues nowadays that talks about the becoming scarce of the said banana but still there are none facts that can prove the latter issue. Thus, Cardava Turon business is in good position and will expect continuous supply of raw resources. The launching of Cardava Turon could be a good indication to our economy and even internationally for we will cater products that are originally from the Philippines. Cardava Turon would strengthen the local banana economy rather than those that are being exported to the other countries. Thus, it will just show how the Philippines can be competitive and can be known worldwide.3.2 Industry AnalysisThe local banana industry at this present day is not as active as before because of the growing export business, though there are still businesses of banana industry such those farmers, wholesalers and retailers. With regards to merienda business specifically those who sells turon, there are a lot of small competition for we can see even at the street corner of Angeles City there are those who sell turon but because Cardava Turon is not just an ordinary turon which is definitely the first of its kind, we can say that we are not deeply affected of those vendors of turon.3.3 Market AnalysisSpecifically there are no markets for siomai style turon with delicious variances here in Angeles City and maybe the whole of the Philippines. However â€Å"turon† is being patronized here in the community, thus, those will be considered as the new market for Cardava Turon. There are still markets for turon that we could cater with.3.4 Competitor AnalysisCardava Turon will have to face and consider a lot of competition for it is not the only turon business in town, most especially even SM malls and Ayala Malls’ food courts are selling their own class of turon. But Cardava Turon is not just an ordinary turon; it is a turon with a lot of exciting twist. It is the first of its kind a nd none in the whole of Angeles City area are selling such turon with different flavors and in siomai style. Thus, Cardava Turon competition will be minimal.4. MARKETING PLAN4.1 SWOT ANALYSISThe table below shows the SWOT analysis of the resources and the environmental factors for Cardava Turon ®. Major SWOT analyses are provided for the company as well. Resource Analysis:ResourcesStrengthsWeaknessesMoneyCardava Turon products are low cost. Thus, low capital investment. MaterialsCardava Turon has a number of contacts that can supply the raw materials. MachinesNo equipment for making the Cardava Turon more efficiently. MethodsNumerous ways and methods for producing Cardava Turon are available. ManpowerInexperienced from selling to the company members. ManagementInsufficient management skills for the company members. Moment (Time)Any launching day for the Cardava Turon is perfect for it is a unique delicacy. And the company members are dedicated to work fulltime and effectively.Iden tifying Opportunities and Threats in the Environment:Factors in the EnvironmentOpportunitiesThreatsSocio-culturalPeople have the habit of having their daily merienda Technology and TechnicalNew technology and equipments could make the production process efficiently and effectively. EconomicThe purchasing power of the community has lowered because of the increasing price of some  necessities such oil, thus, an advantage for the increase in demand of Cardava Turon for it is priced affordably. NaturalScarcity of cardava banana can hinder the growth of Cardava Turon. PoliticalElection is fast approaching.Hence, a good indicator to promote Cardava Turon as their merienda when campaigning. Peace and OrderIn general, there is peace and order in the place of business. (HAU / Angeles City) Population TrendsThe population is increasing. More people mean more buyers who would want Cardava Turon. Government ProgramMicro-Small-Medium Enterprise program are being provided by the government. Car dava Turon may be able to avail of the assistance in the form of financing, technical and marketing. Global EnvironmentExporting Cardava Turon process could be lucrative venture.CARDAVA TURON SWOT ANALYSIS†¢Strength – Uniqueness, as we introduce our all-time favorite turon in deliciously different way. †¢Weakness – Familiarity, Cardava Turon an original and the first ever product of its own needed a lot of effort to gain recognition to the community. †¢Opportunities – Innovative Leadership, pioneering the innovative modification of turon. †¢Threats – Patent, as BW is the first in the market.4.2 OBJECTIVESCardava Turons’ strategic marketing and financial objectives will be used as direction for the growth of the company.4.2.1 Marketing Objective:†¢Positioned Cardava Turon to all of Angeles City community. †¢Achieved familiarity of Cardava Turons’ products and service. †¢Maintained strategic marketing effort for Cardava Turon as it is new in the market.4.2.2 Financial Objective:†¢Reached the targeted quota and sales daily, monthly and annually. †¢100% return on investment. †¢30% to 40% net profit. †¢Zero negative net profit.4.3 COMPETITIVE EDGE†¢Location is critical to success. Our store needs to be on Main Street or just off Main Street so we can take advantage of walk-by and drive-by traffic. We also need adequate parking to make shopping at our store convenient for drivers. And we will target to have concessions to the well-known canteen of HAU. †¢Convenience. Angeles City / HAU residents and visitors are willing to pay a little bit more for good food and the convenience. Our customers will purchase our food because it is authentic and delicious. †¢High quality. Focusing on high quality Cardava Turon will draw customers from the competition, as well as create a local market that has not existed before in Angeles City. If the prices are reasonable an d the food is good, we will have growth through repeat business.4.4 TARGET MARKET ANALYSIS SUMMARYOur main target markets are:†¢People who live and work in Angeles City / Holy Angel University, who are looking for quality merienda. †¢Surrounding businesses looking for a tasty merienda for their customers and staff. †¢International and domestic travelers visiting Angeels City / Holy Angel University. †¢Families looking for quality, affordable, home cooked merienda to take home and prepare for their families with ease. †¢People looking for a comfortable environment in which to enjoy their spare time eating our delicious Cardava Turon. †¢People looking for high quality, unique merienda.Each market segment consists of people who either live, work, or vacation in the Angeles City / Holy Angel University area. Each market will be seeking a store canteen that will meet their desire for authentic, healthy food, quality service, and a pleasant atmosphere.4.5 MAR KET SEGMENTATIONCardava Turon target market profile is segmented using different segmentation strategy.4.5.1 Geographic SegmentationThe main geographic target area for Cardava Turon is the whole of Angeles City and the nearby towns and cities.4.5.2Income / Occupation SegmentationBecause Cardava Turon are certified affordable we are segmenting our markets with middle to low income, though because of the quality product that we are offering even those who are high income earners will definitely patronize our products and services.4.5.3 Age Segmentation Cardava Turon is for all ages for as long as they will purchase the product. Our products are intended to those six years of age and above.4.5.4 Sex SegmentationCardava Turon is definitely not gender discriminatory. Everyone can taste and enjoy our deliciously healthy and affordable product.4.6 POSITIONINGWe intend to position our business not just as a manufacturer and distributor of products, but a partner bringing a high level custom er satisfaction and high level of service to the stores that we enter into business with. We will work with stores through delivering high quality products to significantly increase the sales and profitability of their food business. By doing this we expect to develop a strong loyalty among our customers.4.7 MARKETING MIX 4.7.1ProductCardava Turon main offering is the Cardava Turon itself, a fried siomai style turon that comes in three different delicious flavors: oBanana Classic (Langka) Turon – inspired by our classic turon with langka or jackfruit inside. Let the classic taste of turon give you a different kind of experience by having it in siomai style (bite size) turon. oBanana Peanut Turon – Original concept, our delicious siomai style turon with grounded peanut inside that will add kick in every bite. Let the bits of peanut thrilled you as it gives you a different taste from the ordinary turon. oCardava Turon Overload – Another original concept, these Car dava Turon with grounded peanuts, marshmallow, and the classic langka inside will definitely give you the taste that you will really enjoy and crave the moment you taste and try it. Our main ingredients Cardava Turon products are cardava banana, siomai Turonper, brown sugar, cooking oil (for deep frying), jack fruit, peanut, and marshmallow. All ingredients are of high quality and certified healthy or of good nutritional facts.4.7.2PromotionBecause Cardava Turon is the first of its kind extensive promotional effort will be done to gain recognition and familiarity to the whole of Angeles City.†¢Advertising Highly appealing and attractive tarpaulins, posters and flyers will be strategically positions to those high traffic volume areas in the vicinity of Angeles. We will also invade online advertising wherein we will advertise Cardava Turon to some of the well-known networking sites as of at present day. Newspaper, television and radio commercial will also take into consideration. We will have a small advertising budget, devoted exclusively to trade publications designed to reach buyers and owners of upscale independent food stores. The objective of our trade advertising will be too limited to reinforcing the image of our company and the exciting taste of our products. All ads will be four-color and between 1/4 and 1/8 page in size. Each ad will prominently feature our logo and a bright, colorful, mouthwatering changing display of Cardava Turon products. We will also work with our retailers to obtain co-op advertising funds for their own local advertising.†¢Sales Promotion Initially we will do free tasting for the first two days of Cardava Turon launching; this is to let all the Angeleneos experience the delightful taste and flavors of Cardava Turon.†¢Personal Selling Highly qualified salesperson that provides superior customer service will be our front liners to provide our buyers experience that they would want to experience again and again, thus, establishing customer loyalty. Our primary sales method is face-to-face selling by our friendly salesperson.†¢Point of Purchase / Product Display Just the smell of our product prospective buyers will definitely get curious and crave for our Cardava Turon. We will see to it that our product will be cooked amazingly delicious and presented mouth-watering.†¢Publicity Because our entire products at Cardava Turon are certified deliciously healthy and affordable, thus, our campaign of â€Å"Healthy Living, Healthy Eating† would be our most effective way to publicized Cardava Turon. We will send news releases to trade magazines to try to get product or company feature coverage in front of the eyes of buyers and retailers. We will also issue a few generic press releases about Cardava Turon that our retailers can use to try to obtain publicity coverage for their stores in local publications. Lastly, we shall have a quarterly newsletter for retailers that we are currently se rving or hope to be serving. We anticipate sending 1,000 copies of the news release out our first year and gradually increasing to 2,000 copies by our third year. In the newsletter we will highlight not just our products, but also display ideas and success stories of stores who increased their Cardava Turon sales.†¢Trade Shows We will have a small booth or table top display at national conventions each year, including the SMX convention Center at the SM Mall of Asia. We will emphasize not just our certified deliciously healthy and affordable products but the superior customer/retailer satisfaction that we are providing. We will also provide limited funds for display space for our salesperson at regional trade shows that they attend. Typically we will pay for one table top display.4.7.3Place / Channel of Distribution Cardava Turon is a manufacturing firm which will serve as direct seller and retailer. Our main place of distribution would be the whole of Angeles City. We will str ategically position our stalls/kiosk to places of high traffic volume. We will also partner to some of the famous restaurants for our Cardava Turon to be their featured dessert of the week; concession to some of the well-known mall food courts and even partner with some of the university canteen here in Angeles.4.7.4Pricing Rigorous pricing strategies for Cardava Turon’s product were to be expected. All products will be priced in accordance with our buyers’ purchasing power not compromising the quality of our products. Having been priced to what the buyers’ could avail; Cardava Turon will definitely have a share of market.†¢Pricing Objective and Method Used Because Cardava Turon is new and first of its kind, our number one objective for pricing is to penetrate the market by pricing our products at low price. In which it could lead to the increase of market share and familiarity of Cardava Turon. Taking into account the pricing objective, demand determining, cost estimation and competitors’ costs, prices and offers analysis Cardava Turon will be using a combination of methods. Value pricing will be weighted more. 4.8 CONTROLSCardava Turons’ Marketing Plan purpose is to serve as a guide for the organization. The following areas will be monitored to gauge performance: †¢Availability of supplies †¢Expenses †¢Superior Customer Satisfaction †¢Revenue / ProfitSTRATEGY and IMPLEMENTATION SUMMARY Our strategy will exploit our advantages over the competition (location, convenience, and high quality) with carefully-tracked milestones for growth.MARKETING STRATEGY Our main marketing strategy would be the most effective and no cost at all strategy, that is the use of the word of mouth, for Cardava Turon is considered the best new exciting delicious merienda in town, making the word of mouth more effective. We will also advertise our product to some of the most famous social sites on the net which are Facebook, twi tter and the like.SALES STRATEGY Cardava Turon's Market most important sales strategy is developing an environment in which customers will return time-after-time because our market provides knowledgeable, friendly staff, quality products, and a comfortable atmosphere that fills their needs. When customers visit our store / retailers, they will know they are entering a clean facility with the best service in the industry. Our pricing strategy will focus on providing high quality products, and services at a fair priceSTRATEGIC ALLIANCES Cardava Turon's Market will work to form strategic alliances with local businesses, including: campus canteens, local mall food courts, and restaurants. We will also form relationships with local produce growers and artists to customize the food items we sell and enhance our presence in the community.MARKETING Initial marketing efforts for opening will be geared towards generating name recognition and making a clear distinction between Cardava Turon's and other local competitors. Follow-up marketing programs will encourage repeat visits and assist customers in the understanding, appreciation, and preparation of our products.SALES and PRICING We will gear prices towards our competitors in the nearest cities and online, with a small â€Å"convenience† increase for offering them locally. This will offset our distribution costs. Our emphasis on consistently good service, from special orders, will make new customers repeat customers. We mean business as we introduce Cardava Turon to the market but we don’t just want to be profitable we also wanted to have a share on our market. This is why we will penetrate the market by pricing our product very affordable. †¢15php – 4pcs of Cardava Turon†¢30php – 8pcs of Cardava Turon in an eco-friendly take home box.ALLIANCES and DISTRIBUTION †¢Cardava Turon's Market will aggressively pursue relations with local mall’s food courts, restaurants (featu red dessert of the week), and local school canteens (most specifically HAU canteen’s). †¢Our specific target for the distribution of our product is having a partnership not later at the end of this school year to some of the most well-known canteen here in the campus (HAU). We will partner to those canteen in order for our product to gain recognition from the community of HAU. †¢And as the coming year approaches we will extend our effort to partner with the local mall food courts, thus, we will introduce Cardava Turon to all of Angeles City. †¢After having partner to some of the local canteens and food courts we will established our own food cart or kiosk for Cardava Turon products in this way we can more concentrate on selling our products.SALES FORECAST The following assumptions illustrate our conservative sales forecast. Assumptions: The average item sold in the market will cost 15php/single order. †¢Php15.00/average sale x 100 people/day x # of days in a week x # of campus canteen partner (slow season). †¢Php22.50/average sale x 200 people/day x # of days in a week x # of campus canteen partner (busy season).KEYS TO SUCCESS The keys to success for Cardava Turon's Market include: †¢Reputation: Every customer visiting our store will want to return and will recommend us to their friends and family. Word of mouth marketing will be a powerful ally for our business. †¢Superior Customer Service: Knowledgeable, friendly service will be of the utmost importance. †¢Location: Provide an easily accessible location for customer convenience. †¢Product/Environment: Offer a variety of high quality foods, sold at a fair price in a clean, authentic, comfortable environment. †¢Convenience: Our customers will experience the convenience in eating our product that they had never been experienced before.5. MANAGEMENT TEAM and ORGANIZATION PLAN 5.1 Management Team The Company will be managed by the ten founding partners, wh ose individual area of expertise covers many of the functional aspects of the business. Jose Carlo Dizon will serve as the President of the Company, and will be responsible for Product Selection and Sales & Marketing. Nikki S. Barrientos will be the Vice President, in charge of Administration. She will be responsible for customer service, accounting, shipping and the general administration of the business. Mary Jane Narciso will be the Chief Operating Officer, and will be responsible for maintaining close relationship with all our retailers/concessionaires. Kresta-An Tanhueco and Jeiel Feliciano will serve as the area managers that are responsible for monitoring operations of all stalls/kiosk of Cardava Turon. Aldrian Soriano and Mark Cunanan will be the head of Research and Development Department which are accountable for producing new ideas and variances for the growth of all Cardava Turon products. Kevin Colinares as the Public Relations Officer will be in charge for the publicit y and good relations of the company to the whole of Angeles City community. Nikki S. Barrientos will be in charge with Banana Wrap logistics, inventory and suppliers relations. Lastly, to be responsible for all employee related issues will be Jose Carlo Dizon as the HR Manager.All founders are dedicated of doing their job effectively and efficiently which will bring Cardava Turon to its overwhelming success.5.2 Organizational Chart5.3 Key Personnel Every stall of Cardava Turon will be staffed by our dedicated and skillful front liner which includes the kiosk/stall supervisor who will be in charge of the overall operations of the kiosk. Together with the stall supervisor are the two all-around salespersons who will perform cashiering which includes order taking and assembling, cooking all ordered products, and maintaining inventory and cleanliness through-out the entire operations.Qualifications Required: †¢Stall Supervisor – Graduate of any four-year business management related courses or high school graduate with a minimum of two years work experience as a food stall/kiosk supervisor. †¢Sales Associate – this includes being the cashier, cooked, stock custodian and the salesperson. All associate would be at least college level with basic knowledge in accounting, cooking, inventory, and in sales. High school graduate will be considered with a minimum one year work related experiences.All stall supervisors upon the start of their work at Cardava Turon are qualified for any other promotions depending on the availability of the vacant position and their performance as a whole. Same as to all Sales Associate, with which are also qualified for any promotion depending on their performances.6. PRODUCTION and OPERATIONS PLAN 6.1 Production Process The production process for producing our product Cardava Turon will include the preparation of all raw materials/ingredients such the peeling of cardava banana and cutting it into cubes, preparing siom ai Turonper as the Turonper of the said product, pre-heating of deep fryer for cooking high quality Cardava Turon. All extra condiments and ingredients will be prepared as well, the sugar (brown) to be used, grounded peanut for Banana Peanut Turon, the langka for the Banana Classic Turon, and the marshmallow for the Banana overload.Step by step processes are as follows: 1.Peeling and dicing into cubes of cardava banana. 2.Turon using siomai Turonper and putting the flavors such grounded peanuts and the classic langka. 3.Rolling the Turonped product into the brown sugar. 4.Deep frying until the product becomes golden brown. (10-20 seconds) 5.Cooling and filtering of excess oil. 6.Package depending on the customer orders. (4pcs. or 8pcs.)6.2 Product/Service DeliveryIn order to deliver high quality, personalized service we will carefully select all employees–especially stall supervisor and sales associate who will deal directly with customers. Jose Carlo is currently interviewin g candidates for sales associate. We will carefully review references from past employers or manufacturers and from retailers whom these sales associate have served. We will also make sure that each employee understands our way of delivering quality product/service to each customer. We will have immediate back-up support available by phone from our office for more difficult product/service issues. And we will give employees enough latitude so that they can respond immediately to almost all customer requests or complaints.6.3 Customer ServiceWe intend to prioritize customer service and make it a key component of our marketing programs. We believe that providing our customers with what they want, when and how they want it, is the key to repeat business and to word-of-mouth advertising. Not only will we train our employees to deliver excellent service, we will give them the flexibility to respond creatively to client requests. In addition, we will continually monitor our clients' level of satisfaction with our service and products through surveys and other convenient feedback opportunities. Initially we expect to have few enough accounts so that Mary Jane and Kevin can handle all customer/retailer service issues.As our business grows we intend to hire additional customer service people one at a time and pay a premium over market labor rates to attract and retain quality help. Shipping problems are a huge issue with the firms that we compete with largely because they insist on using surface shipping methods to keep their costs down to charge low prices to keep their mass merchant accounts happy. We intend to use air freight to export our products to the neighbor countries. This will add to our costs. But because we want to penetrate the international market it makes more sense for us. It  will also allow us to have much thinner inventories in our warehouse without risking stocking out.6.4 FacilitiesWe plan to lease small office space for the mean time as Cardava Turon is still starting. The said office space will be used by the ten co-founders as they work together for the fast growth of Cardava Turon. The office space building is located in a busy industrial neighborhood, but because we do not intend to have customers visit us we have decided to lease a lower-rent location. For our stalls/kiosks they should be located in a high traffic volume area which could generate prospective buyers for all the products. We will utilize the spaces for all the stalls that could hold enough supplies for a week operations. Ten to twenty square meters would be the ideal stall/kiosk size.6.5 EquipmentsWe will need five computer sets initially to be used at the main office. Minimal office supplies will do for the company is still starting. Five telephone lines are also needed to be used for communicating to all staffs; retailers; and suppliers. The equipment to be used for the kiosk would be cash register for recording sales transactions, deep fryer to be u sed for cooking all Cardava Turon products, freezer for all perishable raw ingredients. Also we will provide food warmer to store all the cooked products and to be used for display purposes, small cabinets are to be used for non-perishable goods. Preparation table is also considered necessary when making Cardava Turon products including also all the necessary cooking tools and gadgets to make the operation efficiently.6.6 Work FlowAll personnel who are working at the main office will be working eight hours weekdays depending on the volume of their work. Office hours would be from 8:00am until 5:00pm, but flexible working hours will do also. Sundays will be their day-off and through Saturdays the office hours would only be half-day which is from 8:00am to 12:00noon. As to the stall/kiosk the operations would be from Mondays through Sundays, operations will start at 7:00am until 9:00pm though business hours will just start at 8:00am until  8:00pm.There will be three shifts in a day: the opener from 7:00am-3:00pm, the mid-shift from 10:00am-7:00pm and the closer from 1:00pm-9:00pm. Initially stalls will be manned by only three people who include a stall supervisor and two sales associate. The stall supervisor will be in charge of the scheduling. He can decide on his own on who would be assigned in the shifts, preferably the mid-shift will be the stall sup. So that he/she can monitor well the operations of their stall. As our business grows we intend to hire additional sales associate to make our operations even more efficient.6.7 Production RisksPreventive measures are to be implemented to lessen or decrease the possibility of being hurt and injured in the production of all Cardava Turon products. We will make sure that all employees especially the sales associate are properly trained with regard on the production or cooking of Cardava Turon. First aid kit will be provided to all Cardava Turon kiosks. Stall Supervisor will be responsible for checking all the ne cessary machines and equipments if they are working properly and effectively. Before and after the business operations, checklist will be provided to be accomplished by whoever was assigned to check the quality and performance of all goods, materials and equipments. This is to prevent unnecessary problems to occur.6.8 SuppliersBy the supervision of Nikki, all issues regarding suppliers of all the stalls/kiosk for Cardava Turon will be properly monitored. This includes checking the quality of all raw materials/goods. Delivery schedules will be monitored, as well as all the necessary issues concerning supplier relations and logistics.6.9 Inventory ManagementIn order for the inventory to be more accurate, there will be two types of inventory to be done. The first one is to be accomplished by all stall supervisors for each kiosk which is to be done daily. And the second type of inventory, the monthly inventory to be supervised by Kresta and Jeiel, which they will evaluate and check the accuracy of all the daily inventories. The  company will provide standard inventory checklist to be used by all Cardava Turon stalls/kiosks.6.10 Quality ControlEach store will offer nothing but freshly and quality Cardava Turon products. Standard procedure for preparation and cooking of the product will be well developed by our R&D team Aldrian and Mark. Arthur will be responsible for the high quality raw goods that are to be used. Camille will monitor all retailers’ compliance of Cardava Turon quality standards.